When Benjamin Franklin said that the only things certain in life were “death and taxes” most people didn’t consider that they may be closely linked.
But problems with taxes can lead to the death of your small business unless you take steps to keep the taxman off your back.
“I get all my business from word-of-mouth marketing.”
“I’m a referral business.”
“I don’t have the budget for marketing.”
“I’m just too busy to market my business!”
If you find yourself saying any of the above, it’s likely that you experience considerable peaks and troughs in your small business.
Success in business requires a number of essential ingredients. A sound strategy. A robust business model. Effective planning. Strong financial control and bookkeeping. A good team. Great systems. Measurement. Focus.